Over 60% of Google searches now end without a click. Users get their answer directly from AI-generated overviews, featured snippets, and tools like ChatGPT and Perplexity. If your business isn't optimised for these answer engines, you're invisible — even if you rank on page one.
What exactly is AEO?
AEO — Answer Engine Optimisation — is the practice of structuring your website content so that AI systems select your business as the source of their answers. It goes beyond traditional SEO by targeting the algorithms that power ChatGPT, Google AI Overviews, and Perplexity.
Where SEO asks "how do I rank higher?", AEO asks "how do I become the answer?"
Why it matters for South African businesses
South African businesses face a unique challenge: competition for attention is growing while the number of clicks available is shrinking. AEO gives you a way to capture visibility even when users never visit a traditional search results page.
In 2026, being on page one is no longer enough. Your brand needs to be the answer AI delivers — not just a result nobody clicks.
How LRM Technologies approaches AEO
Our AEO strategy combines structured data markup, conversational content formatting, FAQ schema, and entity-based optimisation. We ensure your business is understood by AI systems as an authoritative source in your industry.
Whether you're based in Johannesburg or Cape Town, our team tailors the approach to your local market and your specific services.
Getting started
If you'd like to understand how AEO can work for your business, we offer a free discovery consultation. No jargon, no lock-in — just an honest look at where you stand and what's possible.